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- Iterative (repetitive) process
- Inspiration
- Ask client for favorite sites
- Web research: similar sites
- Library research: Trade
pubs/special interest magazines from
same field
- Advertising
- Photos/Graphics
- Magazine layout
- Colors
- Typography
- Visualization
- Play with elements from research
- Use Photoshop or Illustrator/Freehand, not Dreamweaver...
- Realization
- Create composite images (jpegs) for client review.
- Useful to include a browser frame in image, to provide sense
of proportion and size.
- Post on Web or e-mail to client
- Feedback
- Request and receive feedback about comps, determining what elements
the client likes or dislikes
- Incorporate feedback and repeat the process
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