Graphic Design Process

  • Iterative (repetitive) process
  • Inspiration
    • Ask client for favorite sites
    • Web research: similar sites
    • Library research: Trade pubs/special interest magazines from same field
      • Advertising
      • Photos/Graphics
      • Magazine layout
      • Colors
      • Typography
  • Visualization
    • Play with elements from research
    • Use Photoshop or Illustrator/Freehand, not Dreamweaver...
  • Realization
    • Create composite images (jpegs) for client review.
      • Useful to include a browser frame in image, to provide sense of proportion and size.
    • Post on Web or e-mail to client
  • Feedback
    • Request and receive feedback about comps, determining what elements the client likes or dislikes
  • Incorporate feedback and repeat the process
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